Simplified tech, conversions that grow
Your tech stack should support you, not slow you down. We design smart systems and user-friendly websites so your team moves faster, without the stress of clunky tools or leaky funnels.
We get it. This isn’t easy.
You didn’t start this business to manage disconnected tools.
But as you grow, things get messy, websites become clunky, processes break, and new opportunities fall through the cracks. That’s where we come in.
Minds & Makers helps purpose-driven teams streamline their digital experience, so every touchpoint works together to attract, convert, and serve the people you care about most.
Here’s how we fix it
Tech that actually works together
We connect your CRM, website, booking system, email platform, and more. So your team spends less time fixing things and more time growing the business.
Marketing that runs like a machine
From smart landing pages to automated follow-ups, we help you attract, engage, and convert leads without burning out your team.
Insights that drive action
Our dashboards give you a clear view of your entire funnel, what’s working, what’s not, and where to focus next.
Custom platforms built to scale
Need more than off-the-shelf tools? We design and build web apps, e-commerce flows, and integrations that fit your unique business and grow with you.
Why this feels so hard and is costing you opportunities
Don’t worry, you’re not unique. We hear it all the time...
"Our website is confusing, and people drop off before taking action."
"We’re constantly jumping between tools just to keep things running."
“We’re spending on marketing, but can’t tell what’s working.”
“It feels like we’re losing leads before we even get a chance to talk to them.”
Here’s how we help you get back on track
We follow a proven, hands-on process to uncover what’s holding you back, bring clarity to the chaos, and deliver fast, measurable improvements.
Find the cracks in your funnel
We start with a focused audit of your public-facing digital presence to reveal friction points, missed opportunities, and untapped potential:
- Website usability and user experience
- Branding and messaging consistency
- Conversion paths (forms, CTAs, lead flows)SEO and traffic performance
- Social media visibility and engagement
Why it matters
This audit is your roadmap to understanding what’s working, what isn’t, and where to focus next.
Limited availability
We only take on 5 audits per month to give each client our full attention.
See the Bigger Picture
Next, we review your internal tools and processes, then build a custom dashboard to help you track and improve every step of your funnel.
What’s included:
- Setup of a funnel tracking dashboard
- Review of your CRM, email flows, booking engine, or other tools
- A clear action plan to simplify your stack and boost performance
Why it matters
Real-time insights help you make smarter decisions and eliminate wasted time and spend.
Fix one big leak, fast
We pick one big leak in your funnel and fix it fast. Think:
- A landing page that actually converts.
- An automated follow-up that saves your team hours.
- A smoother user flow to stop drop-offs..
Why it matters
Small changes can unlock big results. And if you don’t see measurable improvement in your key metric within 60 days, we’ll keep working at no extra cost until you do.
Your Partner in Long-Term Growth
Our Growth Plan provides ongoing support to ensure your systems not only work but scale with your needs. We’ll partner with you to:
- Campaigns, automations, and conversion optimization
- Streamlining internal processes
- New features and site enhancements
- Ongoing analytics and insights
Why it matters
You’ll grow with less stress, clearer data, and a trusted partner at your side.
Why work with us?
We’re Minds & Makers. And we get it.
Running a growing business today means navigating a maze of tools, tech, and touchpoints. All while trying to stay focused on what actually matters: your customers, your team, and your impact.
That’s where we come in. Minds & Makers is a U.S.-based agency with a distributed team across North America and Latin America. We design, build, and optimize digital systems that actually work, so you can stop patching things together and start building momentum.
We’re not just tech pros, we’re real people who care about the work you do and the experience your users have. We ask good questions. We listen. And we stick around to help you grow.
And unlike some agencies that feel like you’re emailing a robot, we’re here to partner with you, real people, solving real problems, with real results.
Real projects. Proven results.
From fixing leaky funnels to building custom platforms, we deliver results that matter. Here’s how we’ve partnered with clients to solve complex challenges and achieve growth.
From manual processes to scalable enrollment
MEA’s hybrid education-retreat model faced challenges with outdated, manual processes that overwhelmed their team and guests. We created a custom web app to simplify enrollment, automate payments, and streamline onboarding. By integrating their property management system (MEWS) with HubSpot CRM, we provided real-time data synchronization and reduced the need for manual updates.
The impact
- +150% Enrollment Growth: Monthly enrollments surged from 60 to 150 without increasing team size.
- -80% Fewer Support Requests: Proactive integrations and streamlined workflows drastically reduced operational hurdles.
- Empowered Team: Training and SOPs equipped MEA’s team to manage the system independently.This scalable solution improved guest satisfaction and gave MEA the foundation to handle future growth effortlessly.
This scalable solution improved guest satisfaction and gave MEA the foundation to handle future growth effortlessly.
Turning Info Sessions into a scalable lead generator
Collaborating with What's Good, a marketing and systems design studio, Minds & Makers developed a system to manage Rivet School’s info sessions for referral partners. We created dynamic Webflow landing pages synced with Calendly for automated event updates and connected the system to Salesforce for seamless lead tracking and follow-ups.
The impact
- 20 info sessions and 110 registrants in 4 months.
- Estimated 17.5% conversion to applications based on historical trends.
- Scalable solution enabling the small Partnerships Team to manage sessions effortlessly while focusing on student engagement.
This collaboration provided Rivet School with a repeatable, automated process to scale their partnership-driven referrals and attract more students.
Smarter funnels with actionable insights
Collaborating with What's Good Studio, a marketing and systems design studio, Minds & Makers built a custom PostHog dashboard for Future Forward Connecticut. The solution mapped their entire marketing and sales funnel, integrated website and HubSpot data, and uncovered actionable insights to optimize website UX/UI and improve lead conversion.
The impact
- Clear Metrics: Provided visibility into every stage of the funnel.
- Actionable Priorities: Highlighted website improvements to reduce user hesitation.
- Centralized Strategy: Positioned the dashboard as the core tool for growth-focused discussions.
This solution empowers Future Forward Connecticut to make data-driven decisions and scale their impact effectively.
Doubling applications and reducing workload
MEA’s manual admissions process relied on spreadsheets and emails, leading to inefficiencies, missed follow-ups, and delayed payments. We implemented HubSpot pipelines and automation workflows to streamline applications, automate payment requests, and simplify onboarding. A custom frontend allowed applicants to submit forms directly into the system, while automated emails reduced repetitive tasks for the Admissions team.
The impact
- 2x Applications: Applications doubled in the first year.
- 1 FTE Workload Saved: Automation reduced the need for a full Admissions team member.
- 7x Enrollment Growth: Since implementation, MEA scaled enrollments from 190 to nearly 1,500 per year.
This solution provided MEA with the efficiency and scalability needed to grow without increasing their team size.
What we are known for
Websites that turn visitors into customers
What we do
Create custom websites, web apps and e-commerce platforms that are intuitive, visually engaging, and designed to convert visitors into paying customers.
Value we provide
Deliver user-centered designs that boost engagement, improve usability, and directly contribute to your organization’s growth.
Creating seamless user journeys
What we do
Analyze and refine your entire user journey, from initial contact to enrollment and beyond, to identify and remove bottlenecks.
Value we provide
Build a streamlined, effective tech stack that enhances your ability to attract, enroll, and retain students, with actionable insights delivered through clear performance reporting.
Making your tools work together
What we do
We connect landing pages and websites to CRMs, email tools, and data platforms, so campaigns flow smoothly from click to contact. No bottlenecks, no copy-pasting.
Value we provide
Save time, reduce errors, and create a seamless experience for both your team and your customers through customized automation and integration solutions.
Whether it’s streamlining your funnel, upgrading your website, or building a custom dashboard, we make sure your systems work smarter, not harder.
Don’t take our word for it
Read from our clients.
Get a student. Give a student.
When you work with Minds & Makers, 1% of your project revenue goes to causes we believe in, focusing on education and the planet. Right now, we’re supporting The Palapa Society, a non-traditional education provider in Baja Sur, Mexico, offering local students access to middle and high school programs with a focus on STEM and leadership.
The Palapa Society empowers kids to become leaders in their community, and your partnership with us helps make that possible. Our impact stretches beyond borders, and as we grow, we’ll add more causes close to our team’s hearts and homes—spreading support where it’s needed most.
Your success fuels opportunities for others.
Let’s simplify your tech
and increase your conversions
Apply for your audit
Start by giving us a closer look at your current setup.
See what’s holding you back
We’ll identify the key issues and show you where to focus your efforts.
Make meaningful changes
Together, we’ll tackle the most impactful fixes to improve your conversions.
